Because they deserve the best.
Premium essentials for the Labrador who knows your heart belongs to them, and is fairly sure your lunch does too.
@bemorelabrador
Eat the ice cream of life.
The Be More Labrador philosophy in five words. Every product here was chosen for one dog in particular, and tested by a chocolate Lab called Betty.
Our Story
Meet Betty — our muse, our inspiration and stalker of cheese.
We're dog lovers who waited years before finally taking the leap. After fish and cats, in June 2018 we welcomed Betty, a chocolate Labrador, into our family. She was my wife's lifelong dream, and from the moment she arrived she became our fifth child. The cats have mostly forgiven us.
We've always believed dogs are angels without wings. Labradors in particular personify boundless love, boundless enthusiasm, and a boundless appetite for affection, adventure, and anything not fixed to the floor that fits in their mouth.
But Labradors don't live long enough. Not even close. So Be More Labrador was born: to celebrate them, care for them, and repay every ounce of love they give us. Because honestly, the world would be a better place if we could all be a little more Labrador.
Read Betty's storyShop by Collection
Products
Betty's Seal of Approval
Trusted by Betty
The Bounceability Bundle
Keep Me Moving – The Labrador Activity Bundle
Three joint-care essentials for Labradors who never want the walk to end: daily mobility sticks, plant-based omegas and hip & joint treats. Add all three to your basket and use code KEEPMOVING at checkout for 15% off.
£64.85£76.29
Save 15% with code KEEPMOVING
Chosen, not listed
Three products we'd give Betty ourselves: no fillers, no bulk-buy cases, just the things that keep a Lab bouncing.
Fast UK delivery
Dispatched within 1–3 working days, delivered in 3–5. Orders over £50 ship free, and the bundle qualifies.
Built for big appetites
Joint support that Labradors will actually eat: a stick in the water bowl, a pump on dinner and a treat they think is a reward.
What's in the bundle
Three products, one code. Add each to your basket (or grab all three from the bundle page) and enter KEEPMOVING at checkout.
Pawer Water Mobility & Glow | Dog Joint Support (12 Sticks)
Daily joint-support sticks that dissolve in the water bowl. £22.50
Canine Regenerative Omegas - 250ml (FOR DOGS)
Plant-based omega 3-6-9 for skin, coat and everyday wellness. £23.80
Ready to keep your Lab moving?
Add all three to your basket and use code KEEPMOVING at checkout. £76.29 becomes £64.85, and delivery is free.
Shop the bundle